Other Dar es Salaam District Dar Es Salaam
Description
JOB PURPOSE
KEY ACCOUNTABILITIES
• Translate brand strategies into brand plans and go-to-market strategies.
• Implement brand strategy and marketing plan taking ownership of the brand’s performance.
• Translate the marketing strategy into a marketing plan so as to increase brand awareness
• Develop and co-ordinate the yearly brand and marketing calendars
• Works with creative agencies to ensure that execution is aligned with brand framework
• Lead creative development process.
• Manage brand budgets including monthly forecasting.
• Measure and report performance on brand and keeping track on product campaigns.
• Monitor performance of the brand campaigns including competitor activities and take corrective action where necessary.
• Monitor market trends and competitor activity identifying opportunities and key issues.
• Manage social media content from a brand perspective – make sure it aligns to brand values.
• Manage the production of marketing materials and literature.
• Manage all product launches and exhibitions as required.
• Manage and build relationships with agencies and suppliers.
• Implements and administers Marketing policies and/or programmes within guideline and establishes best practices and market standard
• Assists Head of Brand & Communication and general management level within the definition of marketing tactical plans for each product in order to ensure that tactical plans reflect strategic objectives.
QUALIFICATIONS & EXPERIENCE
Educational Qualifications & Functional / Technical Skills
• Relevant marketing or communication qualifications (degree level)
• Strong Project management experience with a clear focus on results
• Deep brand & understanding of consumer behavior and how they engage with different brands.
• Creative thinking
• Personable, presentable and articulate
• Strong leadership skills.
• Up-to-date with latest trends and marketing best practices.
Relevant Experience (Type of experience and minimum number of years)
• The person should have at least 3 years of marketing or brand management experience in the FMCG industry or Telco
Other requirements (Behavioural etc.)
• The ability to thrive in a dynamic and fast paced environment
• Team player
• Building Collaborative relationships
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